Consumer & Household Panel Insights
Core
Analyze Household Panel KPIs to identify consumer behavior trends and develop strategic recommendations for clients in the FMCG sector.
Role type
Senior IC consumer insights analyst
Builds
Strategic client presentations and market performance reports
Domain
FMCG / Retail / Consumer Analytics
Deliverable
dashboards & analysis
Required skills
Household Panel data analysis, KPI interpretation, strategic recommendation development, client presentation, market dynamics knowledge, shopper analytics
Preferred skills
Macroeconomic scenario analysis, Microsoft Office (Excel/PowerPoint), innovation in solution delivery
Technologies
NielsenIQ platforms, Microsoft Office
Responsibilities
Analyze and interpret Household Panel KPIs to identify consumer behavior trends and growth opportunities. Develop strategic recommendations based on metrics like penetration, purchase frequency, spend, and loyalty. Translate complex consumer data into actionable business insights and client presentations. Support clients in understanding shopper behavior changes through panel-based analysis. Integrate Household Panel data with other solutions for a holistic market view. Proactively identify business opportunities and risks by monitoring consumer trends.
Seniority
Mid-level, hands-on IC