CareerPlan

Manager, Data Analytics (Marketing Analytics)

Kuala Lumpur, myFull-time2026-10-05 → 2026-11-10

Core

Lead a marketing analytics team to deliver actionable insights and advanced analytics solutions that impact marketing strategy and growth across 16 markets.

Role type

Manager, Marketing Analytics

Builds

Scalable data products and AI-powered analytics solutions for marketing strategy and growth

Domain

Marketing Analytics / Local Delivery Platform

Deliverable

production ML models

Required skills

SQL, Python, statistical modeling, experimentation (A/B testing/causal inference), team leadership, strategic alignment, AI adoption

Preferred skills

Agentic AI tools, LLM-assisted insight generation, prompt engineering, MMM modeling

Technologies

BigQuery, dbt

Responsibilities

Lead and mentor a high-performing analytics team; Design and execute robust analytical methodologies including A/B tests and MMM modeling; Define measurement frameworks and metric definitions; Translate data into executive-ready insights; Identify and implement AI-powered solutions to transform analytics workflows.

Seniority

Manager, hands-on IC with team leadership