Gerente de Comunicação
Core
Develop and execute communication strategies for Red Bull's proprietary projects, focusing on cultural events, activations, and new product launches to drive consumer impact and media appeal.
Role type
Senior Brand Communications Manager
Builds
Cultural events, brand activations, and PR campaigns for Red Bull
Domain
Consumer goods / Beverage / Cultural marketing
Required skills
Strategic communication planning, editorial content development, PR agency management, media relations, budget management, event production, performance analytics, advanced English
Preferred skills
Specialization in culture or consumer markets, experience in music/entertainment/arts, knowledge of photography and video production, strong network in cultural/lifestyle sectors
Technologies
None stated
Responsibilities
Develop communication strategies and narrative angles for key Red Bull projects; coordinate external PR agencies and define success metrics; build and maintain relationships with cultural and lifestyle media contacts; lead media infrastructure operations for major events; define and track communication performance via KPIs; support local communication budget allocation and process improvements
Seniority
Senior, hands-on IC