Directeur.trice Senior Analytics
Core
Define and implement long-term analytics strategy for the Publishing organization, providing data-driven analysis on marketing, sales, and player performance to optimize player acquisition and engagement across Ubisoft games.
Role type
Senior Analytics Director (Strategy & Leadership)
Builds
Strategic analytics roadmaps, marketing performance models, player behavior insights, and multi-touch attribution frameworks.
Domain
Video Games / Marketing Analytics / Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic planning, quantitative analysis, big data analysis, SQL, Python or R, A/B testing methodology, multi-touch modeling, executive communication, cross-functional collaboration.
Preferred skills
Team leadership, long-term vision setting, measurable business impact generation.
Responsibilities
Define analytics roadmap and strategy with cross-functional teams; explore new data science opportunities for marketing performance; foster data interpretation and dashboard adoption; collaborate with executive editors to set marketing strategy and KPIs; develop statistical models for campaign performance and media mix; analyze online/offline player behavior and build multi-touch models; promote A/B testing methodology; organize monthly data analysis meetings for strategic direction.
Seniority
Senior, hands-on IC with leadership responsibilities
