Sr Public Relations Associate
Core
Lead planning and delivery of Brand & Franchise public relations activity across the APAC region to strengthen Mattel's reputation and portfolio brands.
Role type
Senior Public Relations Associate (Regional)
Builds
Integrated Brand & Franchise PR campaigns across APAC for Mattel's portfolio (Barbie, Hot Wheels, Fisher-Price, etc.)
Domain
Consumer goods / Toys & Games / Brand Communications
Deliverable
product features
Required skills
Regional PR planning, Campaign leadership, Media relations and storytelling, Agency management, Stakeholder partnership, Reputation and issues management, Content development, Measurement and insights
Preferred skills
Experience leading consumer-facing PR campaigns, Managing agencies and budgets, Advising on sensitive matters, Regional market adaptation
Technologies
None stated
Responsibilities
Develop regional PR plans supporting commercial priorities; Lead PR campaigns from briefing to evaluation; Build relationships with media across APAC; Manage PR agency partners; Monitor emerging issues and manage reputational risks; Draft and edit external communications; Establish measures for PR activity and prepare reports
Seniority
Senior, hands-on IC
