Xbox Communications Lead, APAC
Core
Define strategic direction for Xbox communications across APAC, acting as a trusted advisor to leadership on reputation, cultural dynamics, and market opportunities while leading a distributed team.
Role type
Senior IC communications leader (APAC)
Builds
Integrated storytelling campaigns across media, creators, social, and owned channels for Xbox in APAC markets.
Domain
Gaming, media & entertainment
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic communications planning, regional market entry strategy, distributed team leadership, agency management, reputational risk mitigation, cross-functional stakeholder alignment, data-driven storytelling, cultural intelligence, crisis management, budget management
Preferred skills
Experience in China, Mandarin fluency, gaming industry passion, creative judgment, analytical evaluation of program effectiveness
Technologies
N/A
Responsibilities
Set strategic north star for APAC communications, lead and develop a geographically distributed team, govern agency strategy and investment, manage high-stakes reputational issues, foster cross-functional collaboration, monitor industry trends and competitors
Seniority
Senior, hands-on IC
