Senior Market Development Manager- GI and Endo-surgical Innovation
Core
Senior market-facing commercial leader building early go-to-market strategy and market infrastructure for new indications, customer bases, and platforms in GI and endosurgical innovation.
Role type
Senior Market Development Manager (MedTech)
Builds
Early commercialization strategies, market entry playbooks, and demand generation for new surgical indications
Domain
MedTech / Robotic-assisted surgery / Gastrointestinal and Endosurgical innovation
Deliverable
product features
Required skills
Go-to-market strategy, market creation, KOL and society relationship building, clinical and commercial strategy alignment, cross-functional influence, market and customer insight generation, salesforce structure design, pricing and territory design
Preferred skills
GI experience, early product development exposure, surgical/endoscopic procedure knowledge, strategic clinical and reimbursement experience, global experience
Technologies
da Vinci surgical system, Ion
Responsibilities
Refine product market fit with market insight; Partner with engineering and product teams to define and execute go-to-market strategy; Identify and engage KOLs to shape market entry and build pre-market advocacy; Develop commercialization strategy for new indications including salesforce structure and pricing; Originate creative market entry strategies for new clinical spaces; Synthesize complex inputs into strategic recommendations for senior leadership
Seniority
Senior, hands-on IC with leadership experience
