Analyste de Données
Core
Data analyst specializing in audience analysis for major gaming franchises, responsible for collecting and analyzing client data to answer business and marketing questions.
Role type
Senior IC data analyst (audience analytics)
Builds
Audience segmentation models, consumer behavior insights, and strategic recommendations for game lifecycle management.
Domain
Gaming industry + Data Science
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, clustering and segmentation methods (k-means, hierarchical clustering, RFM), project management, quantitative analysis, data visualization
Preferred skills
Marketing research, econometrics, lakehouse platforms (Databricks, Snowflake)
Responsibilities
Create, manage, and distribute data using analysis tools; design and develop player segmentation models; maintain and update audience segmentations; support brand awareness strategies by identifying audience overlaps; identify segmentation levers and monitor their impact on KPIs; apply data visualization techniques to design content and presentations; support end-to-end analytical projects from scope definition to delivery; act as the main point of contact for stakeholders to translate business challenges into audience analysis projects; organize meetings and coordinate with finance, research, and marketing teams; provide strategic audience recommendations to stakeholders.
Seniority
Mid-level, hands-on IC
