Director, Media Experimentation & Engagement
Core
Leads NBCU's incrementality and engagement measurement program for Performance and Device media, serving as the causal calibration source for Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
Role type
Director, Media Experimentation & Engagement
Builds
Decision-grade measurement frameworks, structured testing panels, and engagement retention metrics for media partners.
Domain
Media & Entertainment, Data Science, Causal Inference
Deliverable
production ML models | dashboards & analysis
Required skills
Causal inference, Experimentation design, MMM/MTA calibration, Vendor management, Team leadership, SQL, Python/R
Preferred skills
Agentic AI workflows, Clean room environments, CTV/Device platform experience, Executive communication
Technologies
SQL, Python, R, Meta Advanced Analytics, Google ADH, Amazon AMC
Responsibilities
Scale structured testing from 15 to 75 panels annually, define engagement measurement approaches, manage always-on holdouts, lead vendor relationships, calibrate MMM and MTA, represent the team at the executive level, build and develop the analytics pod.
Seniority
Director, hands-on IC with people management
