Business & Shopper Insights Specialist - CDD 11 MOIS (H/F)
Core
Analyze market, shopper panel, and loyalty card data to understand energy drink market dynamics and buyer behavior in France, translating insights into sales growth actions for Red Bull.
Role type
Senior IC shopper insights specialist (FMCG/Retail)
Builds
Sales growth strategies, sales enablement materials, and KPI dashboards for the energy drink category in France.
Domain
FMCG (Energy Drinks) / Retail / Consumer Behavior
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Market data analysis, shopper behavior analysis, KPI tracking, trend monitoring, data quality assurance, contract negotiation, sales enablement, category management support, revenue growth strategy, stakeholder collaboration, internal training delivery, cross-functional communication, data storytelling, data automation, SQL, Python, Power BI, Snowflake, distributor/consumer panel tools (Nielsen/Circana)
Preferred skills
Experience with off-premise retail circuits (GMS, convenience, gas stations, e-commerce, specialty stores)
Responsibilities
Analyze market and shopper data to explain sales drivers; Monitor assortment, pricing, and promotion KPIs; Track new product trends in GMS; Ensure data quality with external providers; Negotiate ad-hoc study briefs and contract renewals; Synthesize insights into sales enablement materials and new KPI dashboards; Support Category Managers in annual market reviews; Assist Revenue Growth Management in pricing/promotion strategy; Collaborate internally to gather needs and distribute insights; Train sales teams on insights via webinars and newsletters; Liaise with the Austrian headquarters to leverage global tools.
Seniority
Mid-level, hands-on IC