Product Manager, LiveOps - Mattel Digital Studio
Core
Own LiveOps strategy and meta-layer end-to-end for casual mobile games built around IP like Barbie, driving player engagement, retention, and revenue through progression systems, events, and offers.
Role type
Product Manager, LiveOps (Casual Mobile Games)
Builds
LiveOps event frameworks, meta-progression systems, collection/customization mechanics, and offer strategies for free-to-play titles.
Domain
Mobile Gaming, Free-to-Play, IP-driven experiences
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
LiveOps strategy, meta-progression design, game economy tuning, event architecture, offer strategy, data-driven experimentation, stakeholder management, roadmap prioritization
Preferred skills
Casual mobile game experience, fashion/lifestyle/collection game expertise, publisher model experience, external studio collaboration, soft launch/geo-testing, licensed IP experience
Technologies
BigQuery, Excel/Sheets, Tableau
Responsibilities
Co-own feature roadmap with design and production; develop event framework and content calendar; define meta-progression and offer strategy; set and hold LiveOps/economy KPIs; champion IP in product decisions; define requirements for external development studio; analyze player sentiment and translate to hypotheses.
Seniority
Mid-Senior, hands-on IC
