Market Research Manager
Core
Lead the development of a new strategic market research and insights function to support student recruitment, retention, brand positioning, and institutional planning for a leading university.
Role type
Senior Market Research Manager (Strategic Leadership & Function Building)
Builds
A new market research capability, research frameworks, governance processes, and advanced analytics tools.
Domain
Higher Education / Strategic Market Research
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic leadership, quantitative and qualitative research methodologies, forecasting, segmentation, advanced analytics, people leadership, stakeholder engagement, research framework design.
Preferred skills
Experience in public sector insights, higher education strategy, or consulting; postgraduate qualifications in marketing, data science, or social sciences.
Technologies
Predictive modelling tools, advanced analytics platforms, research governance systems.
Responsibilities
Translate insights into action for executive leaders, influence decision-making on enrolment and academic portfolio development, lead organizational change for the new function, identify opportunities and risks, establish best-practice research capabilities.
Seniority
Senior, hands-on IC with leadership responsibilities
