Engineering Manager - AdTech and Personalization
Core
Co-lead technology delivery and people leadership for External & Paid Channels and Marketing Personalization product areas, enabling paid media advertising and data-driven customer journey management.
Role type
Engineering Manager (AdTech & Personalization)
Builds
Scalable, secure marketing technology solutions for paid media channels (Google, Meta, affiliates) and data-heavy personalization engines (lifecycle management, decisioning, AI-assisted campaign automation).
Domain
AdTech, Marketing Technology, AI/ML for Personalization
Deliverable
production ML models | product features | infrastructure
Required skills
Engineering management, AdTech platform integration, AI/ML platform leadership, data pipeline architecture, vendor/SaaS management, agile delivery governance, team coaching and recruitment
Preferred skills
Experience with agentic AI workflows (MCP patterns), exposure to automated bidding/budget optimization, financial awareness for TCO
Technologies
Google Ads, Google Marketing Platform, Meta Ads, MCP, Customer Data Platforms, Event-driven architectures, Cloud services
Responsibilities
Lead end-to-end technical delivery and roadmap planning; Ensure scalable, secure solutions with CI/CD and observability; Drive AI-assisted campaign automation and personalization decisioning; Manage vendor performance and SaaS contracts; Coach and develop distributed engineering teams
Seniority
Manager, hands-on leadership
