Culture & Sports Specialist
Core
Develop and execute long-term Culture & Sports marketing strategies, manage artists/athletes/opinion leaders, and design/execute events to drive brand awareness and consumer experiences for Red Bull in Hong Kong.
Role type
Senior IC Culture & Sports Marketing Specialist
Builds
Local marketing programs, events, athlete/artist partnerships, and community activations
Domain
Consumer goods (Energy Drink) + Culture & Sports Marketing
Deliverable
product features
Required skills
Strategy development, artist/athlete management, event planning & execution, partnership negotiation, budget management, cross-functional collaboration, KPI definition, network building
Preferred skills
Understanding of youth culture, music, dance, and local sports scenes
Technologies
MS Office (PowerPoint, Excel, Word)
Responsibilities
Develop local marketing strategy aligned with global priorities; Identify and recruit artists, athletes, and opinion leaders; Ideate and execute innovative events; Manage third-party event programs and sponsorships; Allocate budgets and evaluate program effectiveness; Collaborate with Media, Brand, and Sales teams
Seniority
Senior, hands-on IC