E-Commerce Lead - Sales Market Denmark/Norway/Iceland - Maternity cover
Core
Plan and execute daily product exposure on H&M .com and app to ensure relevant, visible offers aligned with commercial priorities for specific customer groups.
Role type
E-Commerce Lead (Digital Visual Merchandising)
Builds
Digital shopping journey and product visibility across .com and app channels
Domain
Fashion retail e-commerce
Deliverable
product features
Required skills
Product exposure analysis, article ranking optimization, internal search optimization (synonym/keyword management), A/B testing, commercial planning, online merchandising
Preferred skills
Power BI, Google Analytics, Content Square, UX design, conversion optimization
Responsibilities
Publish content across .com and app channels per commercial plan; manage day-to-day execution of product exposure; analyze performance of published content and rankings; optimize internal search functionality; collaborate with Commercial Leads on campaign execution and local product strategies; partner with Digital Experience Lead on end-to-end journey improvements.
Seniority
Mid-level, hands-on IC