Email & CRM Marketing Specialist (SMS & CRM Journeys Officer)
Core
Design and build personalized email, SMS, and landing page experiences using Marketing Cloud to support customer journeys.
Role type
Marketing automation specialist (Salesforce Marketing Cloud)
Builds
Automated email/SMS journeys and landing pages
Domain
Fintech / Property / Digital lending
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud, HTML, CSS, AMPscript, SQL, A/B testing, campaign management, documentation, help desk triage
Preferred skills
Salesforce CRM, SQL, Marketing Cloud certifications
Technologies
Salesforce Marketing Cloud, SQL, AI tools
Responsibilities
Design and build personalized email, SMS, and landing page experiences; Define segmentation criteria for batch and trigger campaigns; QA support for journeys team; Coordinate roadmap and backlog for Marketing Cloud enhancements; Manage and triage help desk tickets
Seniority
Mid-level, hands-on IC