[BD] Senior IT Product Marketing Specialist
Core
Drive adoption, engagement, and transformation for global AI workflow platforms used by hundreds of thousands of users.
Role type
Senior IT Product Marketing Specialist (Adoption & Change Enablement)
Builds
Global enterprise workflow platforms powered by Low-Code/No-Code and AI/GenAI
Domain
Enterprise Software / AI / Workflow Automation
Deliverable
product features
Required skills
Product storytelling, adoption strategy, executive communication, persona-based messaging, stakeholder engagement, change enablement, KPI definition, data-driven optimization
Preferred skills
Workflow/automation platform experience, Low-Code/No-Code governance, AI/GenAI product knowledge, analytics reporting, internal community building
Technologies
Low-Code / No-Code platforms, AI / GenAI frameworks
Responsibilities
Own product messaging and internal branding; translate complex AI concepts into business value; develop enablement content (presentations, playbooks, demos); drive adoption and migration initiatives; support onboarding and training programs; engage global stakeholders and build user communities; monitor adoption KPIs and optimize strategies
Seniority
Senior, hands-on IC
