デジタルマーケティング職（Digital Marketing Executive）
Core
Execute digital marketing initiatives for exhibitions and events, driving visitor and exhibitor acquisition and engagement via websites, social media, email, and digital advertising.
Role type
Digital Marketing Specialist (IC)
Builds
Event websites, landing pages, social media campaigns, email newsletters, and digital ad campaigns for Informa Markets Japan events.
Domain
Events & Exhibitions / Digital Marketing
Deliverable
product features
Required skills
Website management, SEO, social media marketing, email marketing, digital advertising, content creation, data analysis, marketing automation, basic HTML/CSS
Preferred skills
B2B marketing, event industry experience, video editing, graphic design, advanced English
Technologies
Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, Mailchimp, WordPress, Canva, Adobe Creative Suite, Salesforce, Asana, Trello
Responsibilities
Manage and optimize event websites including SEO and content updates; execute and monitor social media campaigns and paid ads; plan and deliver email marketing campaigns; create and analyze marketing content; manage marketing tools and data reporting; coordinate with external agencies and partners.
Seniority
Mid-level, hands-on IC