Sr Associate, Toy Marketing - Thomas & Friends
Core
Supports toy portfolio management and product development pipeline for Thomas & Friends, focusing on strategy, pricing, and consumer insights.
Role type
Sr Associate, Toy Marketing
Builds
Toy products for Thomas & Friends brand
Domain
Consumer Packaged Goods (CPG) / Toys
Deliverable
product features
Required skills
toy strategy, pricing architecture, consumer insights, P&L management, cross-functional collaboration, retail distribution strategy
Preferred skills
category management, product marketing, product development, CPG or toy industry background, retail buyer dynamics
Technologies
PowerPoint, Outlook, Word, Excel
Responsibilities
Develop toy strategy by segment, support toy pricing and competitive positioning, gather consumer/play insights, collaborate with Design/R&D on product development, support toy business performance metrics, provide input on packaging and messaging
Seniority
Senior, hands-on IC