Director, Video Strategy & Content Ecosystem
Core
Define and execute global video strategy for Mattel's franchises across YouTube, FAST/CTV, and creator-led platforms to drive audience growth and monetization.
Role type
Director, Video Strategy & Content Ecosystem
Builds
Global video channel portfolio, original series, creator-led programming, and monetization frameworks for Mattel's toy and family brands.
Domain
Entertainment, Media, Digital Platforms, Consumer Goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
YouTube strategy, audience development, content economics, production budgeting, cross-functional leadership, data-driven decision making, creator partnership management, platform governance, monetization strategy, franchise storytelling
Preferred skills
Experience with FAST/CTV, emerging video platforms, test-and-learn methodologies, video Center of Excellence setup
Technologies
YouTube, FAST/CTV platforms, social video platforms, analytics tools, content management systems
Responsibilities
Define global video strategy and governance; develop platform-native content formats and original series; establish video investment and efficiency frameworks; lead the Video Center of Excellence; manage relationships with YouTube/Google and external production partners; drive monetization across advertising, sponsorships, and licensing; lead and develop a high-performing team.
Seniority
Director, strategic leadership
