Product Manager, LiveOps - Mattel Digital Studio
Core
Own LiveOps strategy and meta-layer end-to-end for casual mobile games, defining progression systems, collection mechanics, event architecture, and offer strategy to drive player engagement and revenue.
Role type
Product Manager, LiveOps
Builds
Casual mobile games with strong meta-layer and collection/customization systems (e.g., fashion, lifestyle, dress-up)
Domain
Mobile Gaming / Free-to-Play / IP-driven experiences
Deliverable
production ML models | product features
Required skills
Free-to-play mobile game product management, LiveOps strategy, meta-progression system design, game economy fundamentals, event framework design, offer strategy, data-driven experimentation, stakeholder management with external studios
Preferred skills
Experience with fashion/lifestyle/dress-up games, match-3 or puzzle game experience, publisher model experience, soft launch and geo-testing experience, working with licensed consumer IP
Technologies
BigQuery, Excel/Sheets, Tableau
Responsibilities
Co-own game feature roadmap and prioritize features strengthening meta experience; Develop LiveOps event framework and content calendar; Own meta-progression and offer strategy; Set and hold targets for engagement, retention, and revenue; Champion IP in product decisions; Define requirements for external development studio; Analyze player sentiment and translate feedback into hypotheses
Seniority
Mid-Senior (4+ years experience)
