Analyst, Qualitative Research
Core
Manage bespoke qualitative research projects for major brands across FMCG, retail, and automotive sectors, transforming data into strategic narratives.
Role type
Qualitative Research Analyst
Builds
Custom research studies and client insights
Domain
Consumer Insights / Market Research
Deliverable
client delivery
Required skills
qualitative research methodologies, thematic analysis, project management, client servicing, analytical thinking, English, Chinese
Preferred skills
focus group discussion, one-on-one in-depth interviews, marketing sense
Technologies
next-generation research tools
Responsibilities
Assist in research study design, execution, moderation, analysis, and presentation; collect and conduct thematic analysis of qualitative data; prepare proposals and handle client requests; maintain client business profiles
Seniority
Individual Contributor
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