Senior Marketing Manager
Core
Lead development and execution of consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire to drive box office performance.
Role type
Senior Marketing Manager (Theatrical/Film)
Builds
Integrated marketing campaigns for assigned Universal theatrical releases
Domain
Entertainment / Film Distribution
Deliverable
product features
Required skills
Theatrical marketing strategy, digital marketing, social media campaign management, agency management, team leadership, budget management, cross-functional project management, creative collaboration, market insight analysis
Preferred skills
Knowledge of consumer behavior, understanding of exhibitor landscape, experience with influencer strategies, ability to drive innovation
Technologies
Social media platforms, digital advertising tools, planning systems
Responsibilities
Develop fully integrated marketing plans including communication strategies and media plans; Manage budgets for assigned theatrical releases ensuring P&L compliance; Lead and mentor a team of two marketing professionals; Brief and manage external creative and media agencies; Monitor paid media performance and social agency activity against KPIs; Collaborate with Global Creative and Publicity teams on campaign execution; Organize creative kick-off brainstorms and lead innovative marketing initiatives
Seniority
Senior, hands-on IC with team management
