Marketing Product Manager - Seasonal Engagement
Core
Define and lead marketing strategies for Rainbow Six Siege seasonal launches to maximize content adoption, player engagement, and positive sentiment.
Role type
Seasonal Marketing Product Manager
Builds
Seasonal marketing campaigns and player-facing activations for Rainbow Six Siege
Domain
PC Gaming / Esports
Deliverable
product features
Required skills
PC gaming expertise, seasonal campaign strategy, cross-functional collaboration, campaign execution, performance analysis, creative asset management, player sentiment analysis
Preferred skills
Experience with game monetization alignment, esports ecosystem knowledge, community management insights
Technologies
Marketing analytics tools, CRM systems, creative production platforms
Responsibilities
Define seasonal marketing strategies aligned with product roadmap; oversee campaign phases from tease to post-launch; collaborate with creative and analytics teams; monitor performance and optimize campaigns; align with community, esports, and monetization teams.
Seniority
Mid-level, hands-on IC