Director of PR, Earn Media & Influence ALL Accor - H/F/X
Core
Global Director of PR, Earned Media & Influence leading the brand's visibility, reputation, and cultural impact strategy for ALL Accor across 110 countries.
Role type
Senior Director, Global PR & Earned Media
Builds
Global brand reputation, cultural conversations, and executive thought leadership for a luxury hospitality group.
Domain
Hospitality, Luxury, Travel, Global Marketing
Required skills
Global PR strategy, Earned media management, KOL & Influencer ecosystem building, Thought leadership development, International media network management, Reputation management, Executive visibility, Data-driven performance measurement, Agency management, Crisis communication
Preferred skills
Experience in premium/lifestyle/travel sectors, Cultural sensitivity, Executive presence
Technologies
Social media platforms, Influence marketing tools, Reputation monitoring systems
Responsibilities
Define and pilot global PR and Earned Media strategy; Build and manage an international network of media, journalists, and KOLs; Develop global storytelling and thought leadership platforms; Manage PR teams and external agencies; Measure impact on brand reputation and visibility.
Seniority
Director, Global Strategy & Leadership