Manager, Consumer Insights (Qualitative Research)

Bangkok, 10, th💼 Full-time🗓 2026-09-15 → 2026-09-26

Core

Lead the design and delivery of qualitative research projects, translating consumer insights into strategic recommendations for clients across Thailand and APAC.

Role type

Senior Manager, Qualitative Research & Consulting

Builds

Qualitative research deliverables (interviews, ethnographies, reports) and strategic client solutions

Domain

Consumer Intelligence / Market Research / Qualitative Methodologies

Deliverable

production ML models | product features | dashboards & analysis | research | client delivery

Required skills

Qualitative research methodologies, Moderation (FGDs, IDIs, ethnography), Cultural insight frameworks, Strategic storytelling, Project management, Client relationship management

Preferred skills

Ethnography, Semiotics, Design Thinking, Behavioural Science, Proposal writing, Business development support

Technologies

Qualitative data analysis tools, Research platforms

Responsibilities

Lead design and delivery of qualitative research projects, Conduct in-depth interviews and ethnographies, Mentor junior researchers, Serve as primary client contact on engagements, Collaborate with commercial teams to grow the pipeline

Seniority

Senior, hands-on IC with team leadership

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About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowled