Manager, NBC & Peacock Social Mktg
Core
Lead data-informed social campaign strategy for NBC and Peacock scripted and unscripted series, optimizing content and platform strategy using performance reporting and audience insights.
Role type
Manager, Social Marketing
Builds
Social campaigns for NBC and Peacock TV series
Domain
Entertainment / Media / Social Media Marketing
Deliverable
product features
Required skills
Social campaign strategy, performance reporting, audience insights, social listening, trend analysis, cross-functional collaboration, agency management, content workflow management, creative QA
Preferred skills
Experience with talent/influencers, production partners, Airtable, Sprout Social, Microsoft Office
Technologies
Airtable, Sprout Social, Microsoft Office, SharePoint
Responsibilities
Lead data-informed social campaign strategy for assigned series, own social campaign performance reporting, set campaign-level content priorities and platform strategy, monitor social conversation and sentiment, translate trends into forward-looking recommendations, collaborate cross-functionally with Brand Marketing, PR, Media, Creative, and Production teams, own social-first content capture strategy for shoots and events, manage agency partners for publishing and execution, oversee social campaign workflows, ensure creative and copy vetting with Legal and Brand, communicate priorities and insights with leadership, develop post-campaign recaps
Seniority
Manager, hands-on IC
