Senior Marketing Specialist
Core
Oversees internal and external marketing campaigns, digital recruitment initiatives, and supports sales efforts for a Contract Research Organization.
Role type
Senior Marketing Specialist (B2B)
Builds
Marketing campaigns, digital recruitment initiatives, website updates, and event support
Domain
Healthcare / Contract Research Organization
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B social media campaign management, content creation, performance analytics, vendor management, budget management, event planning, strategic planning, team mentoring
Preferred skills
Experience with Instagram, Facebook, TikTok, WeChat, graphic design software (Canva, Photoshop)
Technologies
LinkedIn, Instagram, Facebook, TikTok, WeChat, Canva, Photoshop
Responsibilities
Plans and executes assigned marketing campaigns, creates content for assigned channels, tracks performance metrics and produces reports, analyzes campaign performance and optimizes tactics, manages relations with marketing vendors, manages budgets and billing, performs updates of the PSI website, plans and supports PSI events, contributes to PSI marketing strategy, mentors junior members of the marketing team
Seniority
Senior, hands-on IC with mentoring responsibilities
