Product Director - Mkg
Core
Define game positioning, articulate marketing plans, and shape product appeal to ensure marketability and alignment with player needs.
Role type
Senior Product Director (Marketing)
Builds
Game products (multiplayer/live-service) and their go-to-market strategies
Domain
Video game industry / Marketing
Deliverable
product features
Required skills
Product definition and positioning, Go-to-market strategy, Audience and market analysis, Resource management, Brand alignment, Stakeholder management
Preferred skills
Multiplayer and live-service game experience, Creative vision integration, Data-driven decision making
Technologies
None stated
Responsibilities
Define key elements of the product offer (audience, value proposition, market segment), Orchestrate communication strategy from announcement to execution, Analyze market data and surveys to prioritize insights, Manage resources (team, budget) for product lifecycle, Align product content with positioning and brand, Guide production teams on feature prioritization based on trends
Seniority
Senior, hands-on leadership
