Directeur.trice de Produit - Mkg
Core
Define game positioning, translate it into a communication and marketing plan, and shape the product definition to ensure commercialization and market differentiation.
Role type
Senior Product Marketing Director (Video Games)
Builds
Video game products (e.g., Assassin's Creed, Rainbow Six, Just Dance)
Domain
Video Games / Interactive Entertainment
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, business modeling, market analysis, stakeholder management, resource management, brand alignment, creative vision integration, data-driven decision making
Preferred skills
Multiplayer/online gaming experience, partnership development
Technologies
None stated
Responsibilities
Define key product offering elements (target audience, value proposition, market segment), orchestrate communication strategy from announcement to launch, analyze audience and market data to establish priorities, manage resources (team, budget) for product lifecycle, align product with brand identity
Seniority
Senior, hands-on IC
