Brand Manager
Core
Drive brand growth and launch innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs) in the pharmaceutical generics market.
Role type
Senior Brand Manager (Pharma/Generics)
Builds
New product launches, brand performance strategies, and market research initiatives for therapeutic areas including oncology, anti-allergy, and gastrointestinal diseases.
Domain
Pharmaceutical industry, Generics market
Deliverable
product features
Required skills
Pharmaceutical industry knowledge, market data analysis, KOL relationship management, product launch planning, sales force training, supply chain coordination, regulatory challenge resolution, competitor analysis
Preferred skills
MBA in Marketing, understanding of anatomy and physiology, creative branding, analytical thinking
Technologies
None stated
Responsibilities
Generate and prioritize new product ideas from KOL interactions; prepare business cases and analyze market/competitor data; coordinate product launch meetings and train sales forces; conduct market research for brand positioning; gather clinical reports and product evidence; track product supply and availability with SCM team; develop region-specific strategies with Regional Sales Managers
Seniority
Senior, hands-on IC
