Field Marketing Specialist
Core
Manage regional field marketing operations for Red Bull, leading student teams and executing events to drive product trial and brand awareness among students and local consumers.
Role type
Senior Field Marketing Specialist (Regional Manager)
Builds
Regional marketing plans, student activation programs, event calendars, and distribution networks.
Domain
Consumer Goods / Energy Drink / Sports & Culture Marketing
Deliverable
product features | client delivery
Required skills
Event marketing, team leadership, partnership management, budget management, negotiation, strategic planning, data analysis, logistics management, stakeholder management
Preferred skills
Sports and culture landscape knowledge, influencer relationship building, MS Office proficiency
Technologies
Business intelligence systems, MS Office (Excel, Word, PowerPoint)
Responsibilities
Recruit, train, and mentor a team of Student Marketeers; execute regional sports and culture marketing plans; manage external partnerships and opinion leaders; oversee event logistics and vehicle programs; manage regional inventory and fleet; forecast and manage budgets for activations and travel.
Seniority
Mid-Senior, hands-on IC with team management