Senior Director, Demand Generation (Remote)
Core
Lead cross-channel demand generation efforts to shape the future of Experian's Insurance growth strategy, managing a team and partnering with analytics and product teams.
Role type
Senior Director, Demand Generation (Insurance)
Builds
Scalable demand generation channels, lead sources, and decision support systems for Experian Insurance
Domain
Insurance / Performance Marketing / Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing, growth strategy, team management, vendor relationship management, new channel launch and scaling, insurance industry knowledge, analytical skills, project management
Preferred skills
Experience with personal lines insurance competitive landscape
Technologies
None explicitly listed
Responsibilities
Evaluate and pilot new acquisition channels and lead sources; Design structured test-and-learn frameworks; Manage a large marketing portfolio spanning multiple channels; Set direction on budget allocation and performance diagnostics; Partner with analytics teams to improve targeting and lead scoring; Establish experimentation frameworks across channels
Seniority
Senior Director, hands-on leadership with direct reports
