Assistant Manager - City Marketing Execution
Core
Support the Marketing Execution Manager in developing and implementing marketing strategies and campaigns for multiple business products across Bandung city.
Role type
Marketing Execution Associate (City Marketing)
Builds
Marketing campaigns, strategy plans, and tactical projects for Grab's business products in Bandung.
Domain
Consumer services / Superapp / Local market marketing
Deliverable
product features
Required skills
Integrated strategy development, campaign management, data analytics, budget management, multi-channel communication, project timeline management
Preferred skills
Hyperlocal market knowledge (Bandung), consumer behavior insight, community network utilization
Technologies
In-app communications
Responsibilities
Develop quarterly marketing strategy plans, implement marketing campaigns from planning to analysis, manage marketing budget, oversee daily city operations, handle various marketing channels, analyze marketing insights and data
Seniority
Mid-level, hands-on IC
