Marketing Digital and Media
Core
Develop and implement digital communication strategies, manage digital budgets, and oversee social media and website operations to promote Continental's brand in Portugal.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns, website content, social media presence, and lead generation initiatives for ContiService
Domain
Automotive (Tires) / Digital Marketing
Deliverable
product features
Required skills
Digital strategy, SEO/SEA, social media management, market analysis, database management, external agency coordination, Portuguese legislation compliance
Preferred skills
Data analytics, emerging digital trends, change management
Technologies
Facebook, Instagram, LinkedIn, YouTube, SEO tools, SEA platforms
Responsibilities
Develop digital communication strategies, manage digital budgets, conduct market and competitor analysis, manage websites and social media channels, optimize lead generation, manage B2C/B2B databases, coordinate external agencies
Seniority
Mid-level, hands-on IC
