Director of Marketing & Public Relations
Core
Lead integrated marketing and communications strategy for a luxury resort, driving demand, brand positioning, and reputation through storytelling and media relations.
Role type
Director of Marketing & Public Relations
Builds
Enterprise-level marketing campaigns, PR strategies, and brand initiatives for a luxury resort
Domain
Luxury Hospitality / Tourism
Deliverable
product features
Required skills
Integrated marketing strategy, public relations, crisis communications, digital marketing, budget management, team leadership, media relations, brand positioning, revenue growth strategy
Preferred skills
Experience in luxury hospitality, community engagement, cross-functional collaboration
Technologies
None explicitly stated
Responsibilities
Architect enterprise-level campaigns to drive revenue; direct in-house team and agency network; manage PR strategies and media relations; oversee budget and forecasting; lead crisis communications; develop internal communications and employee engagement initiatives
Seniority
Director, strategic leadership