Marketing and Communications Specialist
Core
Develop and coordinate tactical communication plans to increase brand recognition and reputation as a strategic sustainability partner for industrial and municipal clients in Mexico.
Role type
Marketing and Communications Specialist
Builds
Brand recognition, reputation, and engagement for existing customers, prospects, and allies in the sustainability sector.
Domain
Sustainability / Water treatment and process solutions / Industrial and municipal sectors
Deliverable
product features
Required skills
Content strategy, social media management (LinkedIn), inbound marketing, thought leadership program development, media relations, project management, event execution, ROI analysis, editorial content creation, community management, production (text, photography, video), product launch campaigns
Preferred skills
Experience in media agencies or corporate external communication, sustainability issues coordination, team and external service management
Technologies
LinkedIn, digital marketing channels
Responsibilities
Create creative communication campaigns aligned with brand positioning; plan and create content for social networks and media outlets; develop inbound marketing campaigns; identify activation opportunities for thought leadership; coordinate external resources for local execution; work with sales and product teams; manage regional communication budget; track campaign performance and ROI
Seniority
Individual Contributor