Marketing Business Analyst
Core
Analyze pricing, occupancy, customer, and marketing performance data to identify trends, risks, and opportunities for revenue optimization and strategic decision-making.
Role type
Business Analyst (Pricing & Marketing)
Builds
Reports, dashboards, scorecards, and data-driven recommendations for pricing and marketing operations.
Domain
Self-storage / Real Estate / Retail
Deliverable
dashboards & analysis
Required skills
Data analysis, report creation, KPI definition, stakeholder management, requirement gathering, data quality monitoring, presentation skills, Excel proficiency, problem-solving
Preferred skills
BI tools, SQL, data visualization, A/B testing, campaign measurement, pricing optimization, multi-site operating environment experience, public company experience
Responsibilities
Analyze pricing and marketing data to identify trends and actionable insights; Prepare recurring and ad hoc reports and dashboards for leadership; Partner with stakeholders to define reporting needs and success metrics; Evaluate marketing channel performance and campaign effectiveness; Support pricing analysis including rate changes and competitor activity; Monitor data quality and resolve reporting issues; Translate business questions into structured analysis and clear recommendations.
Seniority
Mid-level, hands-on IC
