Marketing Generalist (m/w/d)
Core
Planning, developing, and executing marketing campaigns and sales actions across online and offline channels, including POS materials, email marketing, and event support.
Role type
Marketing Generalist
Builds
Marketing campaigns, promotional materials, email newsletters, and marketing dashboards
Domain
Automotive retail and service
Deliverable
product features
Required skills
Campaign planning, POS material design, Email marketing, Marketing automation, Process optimization, KPI definition, Reporting, Adobe InDesign, Photoshop, Excel
Preferred skills
Agency collaboration, Power Automate, Power BI/Tableau/Qlik Sense, English (fluent)
Technologies
CRM, Marketing Automation, Power Automate, Power BI, Tableau, Qlik Sense, Adobe InDesign, Photoshop, Excel
Responsibilities
Develop new campaign ideas and promotion mechanisms; Create media plans and ad creatives; Manage the marketing materials shop; Optimize marketing processes and automations; Support event marketing and employer branding; Monitor marketing performance via KPIs and dashboards.
Seniority
Individual Contributor
