Copywriter
Core
Create sharp, engaging copy for Vuori's digital customer journey, with a primary focus on email marketing, paid media, loyalty programs, and omnichannel initiatives.
Role type
Senior copywriter (digital marketing & email)
Builds
Email campaigns, paid media ads, loyalty communications, and omnichannel marketing assets for Vuori athletic apparel.
Domain
Fashion, athletic apparel, and digital marketing
Deliverable
product features
Required skills
Email copywriting, paid media copy, product storytelling, cross-functional collaboration, brand voice adaptation, project management, cultural awareness
Preferred skills
Experience in consumer, fashion, lifestyle, wellness, or retail sectors
Technologies
CRM, e-commerce platforms
Responsibilities
Write and develop copy across Vuori's digital ecosystem with a primary focus on email; translate product stories into compelling channel-specific executions; partner with designers, art directors, and cross-functional teams to align copy with visual storytelling; adapt brand voice across channels while maintaining high creative standards.
Seniority
Mid-to-Senior, hands-on IC
