(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)
Core
Lead marketing strategy and execution for Asia's premier luxury lifestyle festival, building brand awareness and driving attendance among high-net-worth individuals and trade buyers.
Role type
Senior Marketing Manager (Event & Destination Marketing)
Builds
A flagship luxury festival platform (TFOC) launching in Hong Kong, featuring immersive experiences, exhibitions, and curated events.
Domain
Luxury lifestyle, experiential events, destination marketing, high-net-worth consumer behavior
Required skills
Strategic marketing leadership, B2B and B2C campaign management, PR and media relations, event marketing and experiential design, digital marketing and content creation, stakeholder management, budget management
Preferred skills
Experience launching new brands or events from scratch, deep understanding of connoisseur communities, fluency in Mandarin, cultural attunement to luxury and art
Technologies
Salesforce, marketing automation platforms, CRM platforms
Responsibilities
Develop and execute annual marketing strategy aligned with revenue targets; secure high-impact media coverage and manage key media partners; design B2B campaigns to attract premium exhibitors and sponsors; plan and execute pre-event, on-site, and post-event activations; oversee digital strategy including social media, email, and paid media; manage agency relationships and cross-functional collaboration; present performance reports to senior leadership
Seniority
Senior, hands-on IC with strategic oversight