Search & AI Visibility Specialist
Core
Own how Swissquote is discovered, understood, and recommended across search engines, AI platforms, and app stores to grow qualified organic visibility and acquisition.
Role type
Senior individual contributor Search & AI Visibility Specialist
Builds
Digital ecosystem visibility for Swissquote's products, topics, and queries across web, AI, and mobile channels
Domain
Fintech / Digital Banking / Search & AI Discovery
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technical SEO (crawling, indexing, rendering, internationalization, structured data), SEO/GEO/ASO strategy, AI search discovery, content architecture, data analysis (SQL, BigQuery), cross-functional leadership
Preferred skills
AI-powered automation, scripting, experience in regulated industries
Technologies
Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, AI visibility platforms
Responsibilities
Define and drive SEO, GEO, and ASO strategy; own technical SEO health and resolve site issues; develop AI discovery approach including content architecture and structured data; manage organic visibility and conversion for Apple App Store and Google Play; build measurement frameworks and influence cross-functional initiatives
Seniority
Senior, hands-on IC