Manager, Trade Sales Planning
Core
Manage national trade sales volume planning and forecasting for small format channels, ensuring accurate SKU-level projections and alignment between sales, operations, and finance.
Role type
Manager, Trade Sales Planning (Consumer Goods)
Builds
National sales forecasts, SKU-level demand plans, and integrated planning submissions (IBP, FRE/SRE, BP) for Red Bull North America.
Domain
Consumer Goods / Retail / Beverage Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand forecasting, statistical modeling (regression, hypothesis testing), SKU-level performance analysis, cross-functional stakeholder management, data-driven decision making, process design for planning cycles, new product introduction (NPI) planning, long-term opportunity (LTO) allocation.
Preferred skills
Statistical modeling software (R, Python), SAP Spring, advanced data analytics.
Technologies
Excel (Pivot tables, Power Pivot), Power BI, Tableau, SAP Spring, R, Python
Responsibilities
Manage bottom-up forecast builds from sales teams; collaborate with Sales Directors and NAMs to improve forecast accuracy; develop SKU-level performance reporting integrating consumer scan and trade sales data; design scalable forecasting processes and tools; present forecasting reviews to executive leadership; lead innovation/LTO distributor allocation; analyze SKU performance for new launches and delisted items.
Seniority
Manager, hands-on IC