Customer marketing manager TAL
Core
Design and implement growth initiatives and marketing campaigns for crop agronomy products to meet sales and market share objectives in North Africa.
Role type
Customer marketing manager (agrichemical)
Builds
Marketing campaigns, Grower Program Offers (GPOs), and growth initiatives for crop solutions
Domain
Agriculture / Agrichemical / North Africa
Deliverable
product features
Required skills
Marketing campaign design, market segmentation, financial analysis, stakeholder collaboration, project management, CRM systems proficiency
Preferred skills
MBA, digital marketing integration, change management
Technologies
Salesforce.com, AnaPlan (I-Plan)
Responsibilities
Lead campaign development and execution, orchestrate cross-functional growth initiatives, analyze market insights to adapt strategies, monitor KPIs including market share gain, collaborate with sales and channel partners, manage digital flows for customers
Seniority
Mid-Senior, hands-on IC