Principal Product Marketing Manager — Consumer Discovery
Core
Owns consumer positioning and messaging for Wise's logged-out discovery surfaces (homepage, landing pages) to drive global acquisition and conversion.
Role type
Principal Product Marketing Manager (Consumer Discovery)
Builds
Global positioning strategy, messaging hierarchy, and acquisition campaigns for Wise's consumer product.
Domain
Fintech / Cross-border payments
Deliverable
product features
Required skills
Consumer positioning, data-informed decision making, acquisition surface strategy, global mindset, collaborative leadership
Preferred skills
Metrics framework development, localization strategy
Technologies
None stated
Responsibilities
Define consumer positioning for logged-out surfaces; manage messaging hierarchy across send/receive/spend; lead localization balancing global consistency with local relevance; analyze customer perception via interviews and competitor gaps; drive awareness and conversion campaigns.
Seniority
Principal, strategic ownership & cross-functional alignment