Marketing Projects Manager Ukraine
Core
Define and implement local growth and marketing strategies for Glovo's end-service users, optimizing in-app content and partnerships to drive new and recurrent customer acquisition while achieving profitability targets.
Role type
Senior Growth & Marketing Lead (Delivery/Food Tech)
Builds
Local user acquisition campaigns, in-app engagement features, and brand partnership programs for the delivery platform.
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Growth strategy definition, quantitative analysis, data mining, trade marketing, project management, stakeholder management, digital/non-digital media investment planning, user-centric activation ideation, competitor tracking, reporting and metrics analysis
Preferred skills
Big data analysis and visualization, SQL knowledge, experience in FMCG/E-com/Telecom/FinTech
Technologies
PowerBI, Looker, Tableau, SQL
Responsibilities
Define local growth strategy adapting global playbook; lead offline/online marketing activations and optimize in-app content; define promotional, pricing, and point of sale strategies; analyze user interaction data to identify growth opportunities; identify and execute local partnerships to drive brand loyalty; track market dynamics and competitor activities; communicate campaign performance reports to stakeholders.
Seniority
Senior, hands-on IC with leadership responsibilities
