Head, Product Marketing, Financial Services
Core
Lead product-led growth and strategy for GrabFin and Digibanks, shaping value propositions and customer journeys across lending, payments, banking, insurance, and wealth products.
Role type
Head of Product Marketing (Regional Lead)
Builds
Integrated Financial Services ecosystem across GrabFin and Digibanks
Domain
Fintech / Digital Banking / Superapp
Deliverable
product features
Required skills
Product-led growth strategy, Financial services ecosystem strategy, AI-enabled research and predictive analytics, Cross-functional leadership, Go-to-market framework design, Commercial performance optimization
Preferred skills
Experience in consumer technology or digital platforms, Familiarity with AI tools and automation
Technologies
AI tools, Predictive analytics, AI Search (AEO/GEO)
Responsibilities
Drive product adoption, engagement, retention, and customer lifetime value; Define product positioning and cross-sell strategies; Translate customer insights into product strategy and design; Lead regional go-to-market strategies; Partner with Product, Commercial, CRM, and Analytics teams to align priorities.
Seniority
Senior, hands-on IC with strategic leadership