Manager Marketing - instashop
Core
Define and execute Egypt's localized marketing strategy to attract new customers and retain existing ones for an online local marketplace.
Role type
Manager, Marketing
Builds
360-degree campaigns (digital, OOH, activations, trade marketing) driving app orders and high lifetime value (LTV)
Domain
Q-Commerce / Tech Startups in Egypt
Deliverable
product features
Required skills
Strategic market ownership, team leadership and mentorship, integrated campaign management, cross-functional partnership, data and ROI optimization, agency and partner ecosystem management, budget and commercial leadership
Preferred skills
Experience in Q-Commerce, tech startups, or FMCG in Egypt
Technologies
Digital marketing platforms, social media tools, email marketing tools, web analytics tools
Responsibilities
Define and execute localized marketing strategy aligned with commercial goals, manage and coach a team of 3 Marketing Executives, oversee end-to-end 360-degree campaigns, partner with Commercial/Operations/CRM/Performance Marketing teams, track and optimize campaign metrics (CAC, conversion rates, ROI), build relationships with agencies/influencers/partners, manage the Egypt marketing budget
Seniority
Manager, hands-on leadership
