Senior Insights Analyst – (PowerBI & FMCG)
Core
Lead market intelligence and business intelligence initiatives for CPG/FMCG clients, translating syndicated data and commercial datasets into actionable insights and executive reporting.
Role type
Senior Insights Analyst (Market Intelligence & BI)
Builds
Enterprise-scale Power BI dashboards, semantic models, and integrated reporting solutions leveraging syndicated platforms (NielsenIQ, Circana, Kantar, Ipsos) and modern data platforms (Microsoft Fabric, Azure).
Domain
Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG) / Market Intelligence
Deliverable
production ML models | dashboards & analysis
Required skills
Power BI (Desktop & Service), DAX, Power Query, M language, SQL, syndicated market intelligence platforms (NielsenIQ, Circana, Kantar, Ipsos), data warehousing, ETL/data integration, Row-Level Security, enterprise BI governance, market share analytics, category management, pricing/promotion effectiveness, consumer insights, brand/channel performance metrics.
Preferred skills
Microsoft Fabric, Azure Data Factory, Synapse, Databricks, lakehouse/warehouse architectures, AI-powered analytics (Copilot, natural language querying, anomaly detection), GenBI, Agile/Scrum project management.
Responsibilities
Lead analytics initiatives across shipment, retail POS, distributor, and consumer panel datasets; Architect and lead development of enterprise-scale Power BI dashboards and executive reporting frameworks; Collaborate with data engineering teams to optimize pipelines and drive modernization; Serve as a trusted analytics advisor to Sales, Marketing, and Leadership teams; Evaluate and implement AI-powered analytics capabilities.
Seniority
Senior, hands-on IC with leadership and mentorship responsibilities