Chef.fe de Produit Marketing
Core
Define and drive product marketing strategy for a Rainbow Six title to establish a clear positioning, enhance desirability, and prepare marketing foundations for commercial success.
Role type
Product Marketing Lead (Video Game)
Builds
Marketing strategy, messaging, and foundational assets for a PC video game title
Domain
Video Games / PC Gaming
Deliverable
product features
Required skills
Product positioning, market trend analysis, competitive benchmarking, cross-functional collaboration, strategic thinking, asset development, narrative consistency
Preferred skills
PC gaming ecosystem expertise, independent game production knowledge, complex topic synthesis, audience adaptation
Technologies
N/A
Responsibilities
Define product positioning, target audiences, value propositions, and key messages; Develop deep game expertise to serve as the primary marketing reference; Identify market opportunities from PC trends and independent ecosystem; Collaborate with development teams on features and creative directions; Produce foundational marketing assets including pitch decks, dev diaries, and gameplay presentations; Ensure message consistency throughout development; Partner with Publishing Marketing for campaign handoff; Collaborate with Research and Analytics teams to enrich player and market understanding; Recommend improvements to enhance product desirability and marketing quality.
Seniority
Mid-Senior, hands-on IC